Arcade Content’s Lebogang Rasethaba directs Castle Lite’s new brand film

filmArcade Content’s Lebogang Rasethaba has directed Ziyabanda, a brand film about the first track made at -2.5°C, for Castle Lite, the only beer lagered at -2.5°C.

Shot in Johannesburg, the Ogilvy & Mather Cape Town music video features South African hip hop star Stilo Magolide from Boyzn Bucks rapping over some – literally – icy beats from Say Thank You, who make music out of just a beer opening and ice being manipulated at sub-zero temperatures.

Rasethaba has made his name on music-driven, branded content documentaries, but working with ice as the co-star was a new challenge. “Ice is ice, a thing,” says Rasethaba. “I’m known for my capacity to connect with people, but with ice, I couldn’t rely on charm or any other personality gimmicks. I was working with such an unpredictable medium, a medium that didn’t care about me or my bigger purpose about optimistic narratives about South Africa.”

“This piece is purely craft and technique. I want to be a complete filmmaker and this piece shows that I am growing – it’s good to know for myself on a personal level that I can do stuff like this too.”

Ziyabanda was shot by Rory O’Grady and edited by Julian Redpath.

The song can be downloaded by fans for free.

Leave a Reply

Your email address will not be published. Required fields are marked *