Arcade Content’s Lebogang Rasethaba directs Castle Lite’s new brand film


filmArcade Content’s Lebogang Rasethaba has directed Ziyabanda, a brand film about the first track made at -2.5°C, for Castle Lite, the only beer lagered at -2.5°C.

Shot in Johannesburg, the Ogilvy & Mather Cape Town music video features South African hip hop star Stilo Magolide from Boyzn Bucks rapping over some – literally – icy beats from Say Thank You, who make music out of just a beer opening and ice being manipulated at sub-zero temperatures.

Rasethaba has made his name on music-driven, branded content documentaries, but working with ice as the co-star was a new challenge. “Ice is ice, a thing,” says Rasethaba. “I’m known for my capacity to connect with people, but with ice, I couldn’t rely on charm or any other personality gimmicks. I was working with such an unpredictable medium, a medium that didn’t care about me or my bigger purpose about optimistic narratives about South Africa.”

“This piece is purely craft and technique. I want to be a complete filmmaker and this piece shows that I am growing – it’s good to know for myself on a personal level that I can do stuff like this too.”

Ziyabanda was shot by Rory O’Grady and edited by Julian Redpath.

The song can be downloaded by fans for free.


Please enter your comment!
Please enter your name here