Cornetto recently launched its Dare To Love campaign, that saw the brand interacting with consumers and well known celebrities to take a chance on love. This also included Chiano Sky, among others, who was dared to tell people her cheesiest pick up line.
In keeping with this inspired campaign, Cornetto saw that Mi Casa was planning a concert at the GrandWest Casino and Entertainment World in Cape Town after their sold out international whirlwind tour. Cornetto cheekily dared the popular trio to show some love and take their music to their fans in all major cities, not just Cape Town.
Not only did Mi Casa accept the challenge, but in response they then dared Cornetto to not only help with the tour but to create the ultimate fan experience.
Cornetto and Mi Casa both accepted the dares. After the announcement of the national challenge was made, Mi Casa engaged with their fans and secured four more concerts in cities across the country.
Cornetto is thrilled to be able to present Mi Casa to their fans in five cities across South Africa, spreading love and friendship through music. As a massive thank you to the fans, Mi Casa will also use the Dare to Love tour to launch their new highly anticipated studio album, Home Sweet Home.
The Cornetto Dare to Love tour will head to Cape Town for its first leg on Friday, 4 September 2015, with four more concerts taking place on Friday, 18 September in Bloemfontein; Sunday, 4 October in Port Elizabeth; Saturday, 31 October in Durban; and concluding on Sunday, 13 December 2015 in Johannesburg.
Cornetto brand manager Pippa van Breda says, “We are excited to launch such an exciting campaign that will see Cornetto engaging not only with its fans, but Mi Casa fans alike. The essence of the campaign is to communicate fun, youthfulness and love filled elements. We undoubtedly believe we will be able to create a great experience for our Cornetto fans and dare them to love.”