Glenfiddich launches their first TVC in South Africa


GlenfiddichGlenfiddich debuts their first TVC in the South African market with the advert dubbed, The Case Of Dreams. The launch of the ad campaign plays a key role in communicating the brand’s innovative spirit on how they changed the whisky world forever.

Set in the 60s and using nostalgic imagery, the ad follows the story of the young Sandy Gordon, great grandson of William Grant, on his trip to the Big Apple with a suitcase filled with Glenfiddich bottles, taking the single malt to the world for the first time.

To bring the Case of Dreams to life, Glenfiddich, roped in the talented director Sam Miller, and with his expertise they produced a powerful commercial of how Glenfiddich changed the whisky world forever.

Glenfiddich’s Case of Dreams will air in South Africa for the first time from May on all national broadcasting TV stations.