The new local romantic-drama film Happiness Is A Four-Letter Word is set to be screened at the Berlin International Film Festival’s market, the European Film Market (EFM), which takes place from Thursday, 11 to Friday, 19 February.
AAA Entertainment as the official sales agent for the film will host the market premiere screening at EFM on Monday, 15 February.
AAA Entertainment is excited to announce that, thanks to the support of the National Film and Video Foundation (NFVF) and Flight Centre, the star of the film Khanyi Mbau will also be on hand in Berlin for the premiere.
The market screening is for potential buyers for the film’s international distribution and AAA Entertainment has sent invites to over a thousand buyers to come see the film in Berlin.
AAA Entertainment’s Pascal Schmitz had this to say about the screening, “With the South African release of this romantic comedy happening on the 19th of February, we are really thrilled to have its international market premiere at such a prestigious event as the Berlinale.
The film is a perfect example of the high quality of feature films currently being produced in South Africa.”
The film is based on an award-winning South African novel of the same name, written by Cynthia Nozizwe Jele.
The film, in a first for a South African feature film has three female leads, including Mmabatho Montsho and Renate Stuurman in addition to Mbau. The cast also includes Tongayi Chirisa, Chris Attoh, Richard Lukunku.
FYI: The film is directed by Thabang Moleya and produced by Bongiwe Selane, Junaid Ahmed and Helena Spring and will open at cinemas across South Africa on Friday, 19 February.