It’s Official: The biggest Pan-African talent search competition, Airtel TRACE Music Star is returning with season 2 in 2016.
The American singer, songwriter, actress and record producer, Keri Hilson will be on the hunt for Africa’s next music talent from February 1, 2016!
The 2015 edition of Airtel Trace Music Star
With 2.3 million calls made in its previous season, the Airtel TRACE Music Star (ATMS) talent search is the biggest music competition to ever take place in Africa.
The number of contestants surpassed European and American talent shows such as “The Voice” and “Idols”.
The mobile phone based ATMS talent search contest also won the “Best Pan-African Initiative” accolade at the prestigious AfricaCom Awards held in Capetown, South Africa.
Crowned Airtel TRACE Music star winner by megastar Akon, Mayunga won a record deal as well as promotion for a total value exceeding $500,000 and a mentorship programme with Akon. His first track “Nice Couple” reached number 1 on all major radio and TV charts in his home country of Tanzania. A few months ago, he was in Los Angeles with Akon to record his second single “Please Don’t Go Away” and shoot the music video.
The grand prize comprises a mentorship program with multi-award winning American singer-songwriter Keri Hilson in Atlanta.
The winner will not only star in their own music video alongside Keri Hilson; he/she will get an opportunity to record a duet with the “Knock You Down” songstress, as well as receive a signed contract with a major music label and worldwide media exposure through various TRACE’s platforms.