The SABC has launched its IRB Rugby World Cup 2015 campaign, Habashwe – Let’s do this. The campaign seeks to galvanise all South Africans behind the Springboks for the World Cup and highlight that the SABC will broadcast the tournament live on SABC2 and various radio stations.
As the public service broadcaster, the SABC have ensured that all South African’s have the opportunity to enjoy the tournament.
“We wanted to bring rugby to all South Africans, especially those who do not have access to games on a regular basis. We believe that our world-class coverage in English and vernacular languages across television and radio means we are perfectly placed to do just that,” says Hlaudi Motsoeneng, the chief operations officer of the SABC.
Elouise Kelly, SABC head of marketing explains the motivation behind the Habashwe campaign; “Habashwe is a personal mantra adopted by go-getters with a new meaning: ‘Let’s do this!’ It suits the no guts no glory nature of rugby and, most importantly it is a call to action that all South Africans can get behind. To capture the imagination of the country ahead of the tournament, we have produced an exciting television commercial. We are also calling on all South Africans to don their Springbok rugby jerseys on Fridays in support of the Boks.”
“This year the SABC will be the home of rugby for all South Africans, bringing the game to our audiences including of some of the tournament favourites such as England, Australia and the defending champions New Zealand. The SABC is the window through which the nation can experience events on a global stage, making sure that we keep our audiences informed, entertained and educated about the IRB Rugby World Cup 2015”, says Bessie Tugwana, group executive of SABC Sport.
“We have ensured that the effect on regular programming is as minimal as possible. We will regularly update members of the public of any schedule changes via the media as well as on our five TV channels, 19 radio stations, on the website and our social media channels. We are committed to delivering entertainment for all viewers and South Africans will still be able to keep up with their favourite shows.” says Motsoeneng.
The Rugby World Cup 2015 kicks off on Friday 18, September.