South African Film and Television Awards (SAFTAs) also known as SAFTA Awards will be celebrating 10th year of its existance. The 10th annual SAFTAs 2016 is set to be held on Sunday, March 20, 2016.
The SAFTAs as part of its celebrations, it introduces an entirely new look, with a refreshed dynamic visual identity that pays homage to the one thing that all film and television professionals are after – the Golden Horn, symbolising collective effort, community, and the recognition of the individual as part of a team – an experience inherent to the film and television industry where collaboration is the cornerstone of successful productions.
The SAFTAs honour the excellence across the industry that, when fuelled by the magic of imagination, crafts characters and shapes world’s that enthrall audiences within our shores and beyond.
“We consider ourselves the backbone of the SAFTAs and the decision to imbue a new sense of progress and meaning to the identity affords us another opportunity to demonstrate our support. As we celebrate a decade of the SAFTAs, it was a fitting time to redefine the event and all the elements that make it a noteworthy annual gathering,” says
Zama Mkosi, chief executive officer at the NFVF.
The theme for 2016 is a word that not only prompts creativity and inspiration, it also truly represents the industry: “Imagine”. As the planning of the SAFTAs main event, and final judging gets underway, excitement is certainly in high gear to bring to life the body of work that SAFTAs has enabled during the last 10 years, and a fantastic starting point towards a future only limited by what we can all imagine.
FYI: The SAFTAs are awarded by the National Film and Video Foundation (NFVF), an agency of the Department of Arts and Culture, continue to acknowledge and reward exceptional creativity, quality and excellence.