Urban Brew Studios tasked with first ever Disney Channel local production in SA

disneyUrban Brew Studios is honoured to have been commissioned to produce Disney Channel’s first ever South African TV production, I Love Violetta. The weekly companion series for the third season of Disney Channel’s telenovela Violetta will air this September.

I Love Violetta will see three local presenters talking about a wide range of topics, related to Violetta.

“For a South African production company to be awarded international work is a great achievement in itself, but for that work to come from undoubtedly the biggest family brand in the world, that is an incredible milestone,” said Urban Brew’s Freddy Louw, executive producer on I Love Violetta.

He has added that it’s a dream come true for many on the team, “This is a career highlight for many of us. We’re so very proud that the production house’s journey of 25 years in television production has finally put us on the road with Disney.”

Head of Marketing for Walt Disney Company Africa, Deirdre King said they partnered with Urban Brew Studios because of their experience and reputation in the industry, “Urban Brew Studios have experience working with broadcasters and producing a vast range of programming in different formats. They bring all that local production knowledge, creative and technical expertise and a positive energy to their productions.”

Violetta is a true fan favourite on Disney Channel. Upon seeing a similar execution of I Love Violetta being produced in Europe, we were excited at the idea of creating a South African version,” continues King. “The show is a great example of the many local activities The Walt Disney Company Africa is bringing to South African audiences.”

Aside from producing the show, Urban Brew Studios has in recent months also been helping Disney stage a talent search for the three I Love Violetta presenters. Hundreds of boys and girls between the ages of 13 and 18 years auditioned in front of a casting panel in the country’s major cities before the final presenters were selected.

Catch a special preview episode of I Love Violetta on Friday, 11 September at 17:00 on Disney, channel 303 on DStv. The third season of Violetta airs weekdays from Monday, 21 September and then I Love Violetta will kick off every Friday from 25 September.

For more information, visit www.urbanbrew.co.za.

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